It initially started as a trading company until it gradually evolved into an electronics manufacturer in the late 1960s. Lee Byung-Chul founded Samsung in 1938. It is among the largest smartphone brands in the world. SWOT Analysis of Samsung Electronics #INTRODUCTION. They have 34 R&D (research and development) centers operating worldwide. SWOT ANALYSIS OF SAMSUNG MOBILE in China Strengths Weaknesses - Six Sigma's Quality Control - Product Design of Fashion and Beauty - Advanced Technology and Innovative Capability - Peculiar Strategy to Attract Talent - Excellent International Brand Image -Operating strategy is conservative, and there is supplier shortage -Low contribution rate to the low … Price of Samsung's product is not cheap compared to some domestic competitors. Also, Samsung Galaxy S7 Edge holds the record of the most counterfeited smartphone model. It also mentions its threat the business can face and its various opportunities that are available for the brand in the international market. During the year 1970, Samsung started to export home electronic products globally. The following is the SWOT analysis of Samsung: Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. SAMSUNG ELECTRONICS SWOT ANALYSIS 2017 2. Samsung Electronics as a global IT company has achieved faster growth during the recent years. Product Failures – Any product that threatens the life of consumers erodes confidence and trust in the company. These include tablet, camcorder, mobile phone, camera, TV/video/audio, Memory Cards, PC, and other accessories. Join our newsletter today to get updates on the latest posts! Copyright © 2020 Business Strategy Hub. In Samsung SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Samsung Electronics Co., Ltd stands today as the world’s second-largest technology company that produces electronic devices. She is a creative writer, corporate storyteller and global brand consultant, who has a unique combination of a business and creative mindset. SWOT analysis is the tool which helps the organization to understand where it stands. SWOT analysis of Samsung Samsung Electronics Co. Limited (OTC: SSNLF) is actually the consumer electronics subsidiary of the Samsung Group, a conglomerate based in Suwon, South Korea. Introduction. Samsung has maintained the largest market share in the global market of visual display since 2006. Economic factors: The leader of the smartphone industry comes with its own sets of problems. Company: Samsung CEO : Koh Dong Jin, Kim Ki Nam, and Kim Hyun Suk Year founded : 1938 Headquarter : Samsung Town, South Korea Number of Employees (Dec 2019): 287,439 Public or Private: Public Ticker Symbol: SSNLF Market Cap (Sept 2020): 387 KRW Trillion Annual Revenue (FY2019) : 230 KRW Trillion Profit | Net income (FY2019): 21.7 KRW Trillion, Products & Services: Camera | Smart Phones | Memory Cards | Camcorder | TV/LEDs | PC | Stove | Refrigerator | Bulb | Home Appliances Competitors: Apple | Huawei | Xiaomi | Oppo | Vivo | Lenovo | Sony | HTC | Motorola | Microsoft | Google Pixel | Micromax | Asus | Gionee | Iball | Intex | Nokia. Samsung is technologically very advanced; it has heavy assets of technology. Outside of Korea, Samsung is best known as the world’s largest manufacturer of mobile phones and smartphones, including the highly popular and successful Galaxy. Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It also mentions its threat the business can face and its various opportunities that are available for the brand in the international market. I’m so sure we are doing the same assignment Unilus…. Given the fact, threats give a brand a far-sighted view about the problems that the brand is likely to face in the future, it is one of the most important factors in the SWOT Analysis of Samsung. On April 13, 2020April 14, 2020 By Competitors Content Team. The SWOT analysis of Samsung mentioned in this article has highlighted the main strengths of the brand that comes up from its brand awareness, innovation in its various products, huge investment in its Research and Development, its strong international reach, and its various software integration in its product. It is a South Korean conglomerate business. SWOT analysis is a strategic planning tool that can be used by Samsung Group managers to do a situational analysis of the firm . The SWOT analysis of Samsung highlights the strengths that the company and its weaknesses where it could focus on more. The primary challenge it has to face is cutting back on its overreliance on the. WEAKNESSES. In Samsung Galaxy Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Did you find this article interesting? Did you know that the total resources of the Samsung group in 2017 made up about 15% of South Korea’s GDP? In 2014, the company blamed the declining Korean currency for the 25 percent profit decline. The various industries served by the company are the following: The company serves about 79 countries worldwide. Thank you so much this was very helpful for my business environment assignment. Hereditary Leadership – Since its founding, Samsung has always been under the leadership of the family for three generations. It also aims to examine the opportunities Samsung should explore and the likely threats it should keep an eye on. samsung swot analysis Samsung Electronics Co. Limited is the consumer electronics subsidiary of the Samsung Group, based in Suwon, South Korea. 1 spot globally with a 18.5% market share, where as Apple is at 13.7% market share. Nokia Brand Marketing. In the following discussions, the different marketing models used samsung Nokia to sustain in market have been evaluated. They heavily invest into research and development. - Growing Indian market. The company is one of the main producers of electronic devices. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's … 1 spot globally with a. . Great Design and Design Capabilities – Samsung has inspiring capabilities for research and design. The SWOT analysis of Samsung make it understand that where Samsung stand in the market. Samsung focuses on the production of a wide variety of electronics that includes appliances, semiconductors, digital media devices, integrated systems, and memory chips. The tech industry is currently the world’s largest smartphone and mobile phone manufacturer. Threats refer to factors that have the potential to harm an organization in the future. All rights reserved | contact@bstrategyhub.com | Logo designed by Looka. Samsung’s Strenghts: It is the world’s largest manufacturer of television sets, LCD panels, mobile phones and smartphones. Thank you Clara, All the best for your assignment ! The business was established in Korea by trading noodles and other related goods to export to China. Hasil dari Key Performance Indicator juga menunjukkan bahwa pencapaian masing-masing strategi u nit bisa menunjukkan hasil yang sangat baik. SWOT Analysis is a proven management framework which enables a brand like Samsung Galaxy Series to benchmark its business & performance as compared to the competitors and industry. Samsung was earlier founded during the year 1938 by Lee Byung Chull as a grocery transaction store. Samsung Electronics Co., Ltd stands today as the world’s, Initially being launched as an analog driven product line, it transitioned into a universally acclaimed pioneer in technological innovation. These competitors have strong industry positions and organizational resources and capabilities … It is the world’s largest manufacturer of television sets, liquid crystal display (LCD) panels, mobile phones and smartphones. SAMSUNG SWOT ANALYSIS Before we get into the discussion of SWOT analysis at Samsung’s company, let’s take a look first for the internal analysis of the company as follows. According to Gartner, in Q1 of 2020, Samsung has maintained the No. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. The following is the SWOT analysis of Samsung: Samsung’s Strengths – Internal Strategic Factors Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. Its operational branches are present in about 79 countries. After being dogged by several scandals, Samsung heir Jay Lee has vowed to end dynastic succession. Strengths. Read this swot analysis to know more about Samsung and how the brand is poised for faster growth in the future against all odds and challenges. Originally a trading company, it took Samsung 22 years to become the fully-fledged electronics company that most people recognize today. Through the SWOT analysis of Samsung, it is clear that the company is still a global leader in chip making and smartphone brands. It needs to focus mainly on the Asian continent that is developing at an exceeding rate. Its major weakness lies in its being so much dependent on the US market, the decline in the smartphone sale, and its dependency on the Android operating system. Samsung is planning to make the air-condition product category more strong with unique technology called ‘Triple protection proposition’; Samsung is the India’s official ‘Olympic partner’ for the 2012 London Olympic and recently launched ‘Olympic Ratna Program’. SWOT analysis of Samsung This is a Samsung Electronics SWOT analysis for 2013. help me understand why a swot analysis is important for a company like samsung to carry out time and time again? Samsung Swot Analysis. The tech industry is currently the world’s largest smartphone and mobile phone manufacturer. For the brand to meet its long-term competitive advantage it must check and address its various concerns that are highlighted in the SWOT analysis of Samsung. Its unique features that are incorporated in its business model have made it stand apart from the rest of the technology company. 5), however at lower prices- fall in 1st CTR profits of Currently, it sells over a hundred products of different varieties and models. SWOT Analysis of Samsung. As the current top technology used is the Android operating system, Samsung makes use of this operating system and provides many features, software, and options. Samsung offers a lot of handsets with different types of designs, unlike its nearest competitor Apple iPhone. Academia.edu is a platform for academics to share research papers. Then slowly it went into chemical and petrochemical industries. Samsung swot analysis 2017 1. A popular South Korean company, Samsung is the largest producer of electronic devices. The company is known with the name Samsung Electronics Co., Ltd. Samsung was established during the year 1969 and the company is headquartered in South Korea. Recent events have impacted this segment more than the high-end smartphone segment, which played a role in Samsung’s decline from 71 million smartphone sales and 19.1% of market share in Q1 2019 to 55 million smartphones sold in Q1 2020 with 18.5% of market share (as per Gartner Report). Integration of open-source operating system, and software. After reading this article, you will know where Samsung stands in the technology industry. How Does Credit Karma Work and Make Money? Samsung sees a huge opportunity in the industry if it tries to expand its operations to the Asian and European countries and trying to set up HR management in place. This detailed SWOT analysis of Samsung aims to examine the internal and the external environments of Samsung. Even though keeping the leadership within the family has offered Samsung immense stability, the company can stagnate due to a lack of fresh ideas. smartphones are Samsung copies. Samsung Electronics is headquartered at Suwon, South Korea. Thanks for this! This Samsung SWOT analysis reveals how the second largest technology company used its competitive advantages to become a leader in consumer electronics, home appliances and semiconductors industries. and audit-rule violations have dogged the executive and threaten to throw the company into another tumultuous period without leadership. 2. SWOT Analysis of Samsung Strengths of Samsung. Currently, it sells over a hundred products of different varieties and models. It has the most popular names in technology and produces about one-fifth of total South Korea’s exports. Opportunities in the SWOT analysis of Samsung Brand. That can become a persistent issue for the company. Bribery Scandal – In 2015, Samsung’s reputation was tainted by the revelation that the president of the company bribed the government of South Korea to facilitate a merger. SWOT analysis of Samsung Mobile in China. Samsung SWOT analysis Strengths Weaknesses Opportunities Threats Opportunities Strengths - A variation of different, unique mobile products. The firm later diversified into a sugar refinery. 1. Samsung entered Chinese market, and the current markets are mainly in the big cities. Dependence on Low-end Smartphones – A large portion of Samsung revenues come from low-end smartphone sales. Innovative designs. SWOT Analysis is a proven management framework which enables a brand like Samsung to benchmark its business & performance as compared to the competitors and industry. The brand is operational globally with its 217 operation hubs running worldwide. In the 1960’s they entered the electronics industry by the 1970’s they started selling washing machines, televisions and microwave ovens. Its limited customer base in the US is not reliable enough and may lead to limited revenue and profits. Essay on Samsung - SWOT analysis First quarter 2003 announced biggest market share gain of any company in handset ales (9. 3-10. Read also: SWOT analysis of Samsung. Its current CEOs are Koh Dong Jin, Kim Ki Nam and Kim Hyun Suk who assumed their positions in March 2018. Initially being launched as an analog driven product line, it transitioned into a universally acclaimed pioneer in technological innovation. Samsung has delivered several faulty products to the market from the exploding Samsung Galaxy A20e to a faulty foldable phone. Samsung Galaxy S20: Latest Example of product innovation at Samsung. Research and Development – The foundation of Samsung has always been on Innovative research and development. The strength of the Korean won is a large factor for Samsung’s success. The company is focusing on five major aspects, there are : 1 … It is a useful technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Samsung Group is facing in its current business environment. It is known for its technologically advanced products. Tell us what you think? The following points provide you a bit of Samsung’s background: The SWOT analysis of Samsung highlights the strengths that the company and its weaknesses where it could focus on more. Your information is safe and will never be shared. It employees about 287,439 employees as of December of 2019. Expenditure in these departments resulted in the company having a wide range of product portfolio among its competitors. Berdasarkan data dari hasil analisis SWOT maka penentuan kebijakan strategi SAMSUNG sesuai dengan kondisi yang ada di perusahaan tersebut, baik kondisi internal maupun kondisi eksternal. Then it slowly emerged into a technology company and it soon became a top leader in the information technology services. They need to expand internationally and incorporate a new consumer demographic to thrive. The most strong strategy they took was an adaptation of the open-source technology like Android Operating System. Samsung SWOT Analysis In A Nutshell Samsung was founded in South Korea in 1938 by Lee Byung-Chul. During the year 1969, the company ventured into the electronics industry and its first product introduced was the black and white television. Deliveroo Business Model | How Does Deliveroo Make Money? - Increasing mobile sales. April 16, 2020 In today’s rapidly developing world, Samsung is one of the multinational companies that succeed in perceiving changes, reacting to them and offering corresponding solutions. Save my name, email, and website in this browser for the next time I comment. Logo Industries served • Consumer electronics (digital cameras, camcorders, TVs, blu-rays, laptops, home theaters, displays, tablets) • Telecommunications equipment (phones, smartphones) • Semiconductors (DRAM, V-NAND, SSD, … He was found guilty and jailed for about one year until Feb. 2018, which eroded trust bestowed by consumers in South Korea and the world over. Samsung electronics focuses on it customer when making its product. We respect your privacy. Strengths of Samsung: Established Brand: Samsung is one of the leading consumer electronics and smartphone brands in the world. The primary challenge it has to face is cutting back on its overreliance on the American markets and explore the potential to operate in other markets. Based on the SWOT analysis framework, the strategic objectives and solutions of Samsung Electronics and other divisions and subsidiaries of the Samsung Group aim to address competition involving various technology companies, especially Apple, Google, Lenovo, Sony, Dell, Acer, LG, and Intel. SWOT analysis of Samsung. Mohd Hafiz, I am glad it helped you. Samsung has already experienced a decline in sales, and it can drop further if uncertainty persists. SWOT Analysis of Apple in 2020 | Apple SWOT, SWOT Analysis of Starbucks in 2020 | Starbucks SWOT, McDonalds SWOT 2020 | SWOT Analysis Of McDonalds, SWOT Analysis of Coca-Cola in 2020 | Coca Cola SWOT, SWOT Analysis of Nike in 2020 | Nike SWOT, SWOT Analysis of Netflix in 2020 | Netflix SWOT, Top 8 Uber Competitors in 2020 | Uber Alternatives. - Introduce user friendly mobile phones. SWOT Analysis. Samsung has managed to build a strong image in the global market. It has always sustained sufficient revenue and profits as it progresses into the future. For more information on how to do SWOT analysis please refer to our article. Samsung has been able to include many of the capabilities of both Google and Apple’s Android operating system for various mobile devices. Share your thoughts and experiences in the comments section below. According to Montgomery (2012), SWOT analysis is always a very important tool that helps in determining the internal ability and weaknesses of the firm, and the opportunities and threats that are available in the external environment. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Strengths. Its operational branches are present in about, , in Q1 of 2020, Samsung has maintained the No. Financial struggles have forced many consumers to seek recycled or refurbished phones, which has increased by 24%. Best Buy Mission Statement, Vision Statement, Values & Culture, Deloitte: Mission Statement | Vision Statement| Values | Culture, Starbucks Mission Statement, Values, Principles, & Sustainability Goals, Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020). The company is known to produce equipment that includes telecommunications, electronics, home appliances, and semiconductors. Let us discuss on the SWOT analysis of Samsung. It aims to examine the strengths and the weaknesses of the company. In 1938 Samsung was established by Lee Byung-chul as a grocery store. Good luck with your assignment !!! The brand sees a threat in various controversies, from the various technology competitors, and the various government laws that follow in each market. This is a huge strength for the brand where they have a great and innovative design. They operate 34 R&D centers around the world. 3. Samsung’s Background. ABOUT SAMSUNG Name Samsung Electronics Co., Ltd. Over the years, Lee extended the business to the textile industry and opened a large woolen mill in Korea. Samsung was also titled as the number one in consumer electronics brand worldwide and is recognized for its evolutionary advancements in digital technology. SWOT analysis of Samsung Samsung’s strength Samsung’s weaknesses 1. Samsung is the world’s most successful electronics manufacturer. Samsung SWOT analysis . Starbucks SWOT 2020 | SWOT Analysis of Starbucks, Amul SWOT Analysis 2019| SWOT Analysis of Amul, Nestle SWOT Analysis 2019 | SWOT Analysis of Nestle. Before we start the discussion on the SWOT analysis of Samsung, let us understand a bit of the background of the company Samsung. - Heavily invested in technologically that is STRENGTHS. The SWOT analysis of Samsung lists its strengths, weakness, opportunities, and threats that throws light on the company as where they need to focus to increase their revenue. Samsung Display Solutions has advanced the field of digital signage by introducing leading-edge new hardware, including new video walls featuring the world’s narrowest bezel and the world’s first TIZEN-powered premium signage. I found this very helpful for my entreprenurship assignment . Primary Strengths of Samsung: Brand Image: Brand image is a significant strength for the players in the smartphones and consumer electronics in d ustry. INTERNAL ANALYSIS Samsung Company. Software Integration in Mobile – One of the main strengths of the brand is its adaptation of open-source technology like the Android Operating System. SWOT Analysis Of Samsung 2020. The rest of the capabilities of both Google and Apple ’ s exports it sells over a products. 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